Amid the fashion rumors, there is truth. Rihanna, Birthday Cake singer is set to collaborate with River Island on first clothing collection. What to Rih Rih so long to jump on the fashion designer wagon? No one knows?
Rihanna commented herself!
‘I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.’
Ben Lewis, River Island Chief Executive, stated today:
‘We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way. Rihanna is a style icon, from street to chic she enjoys her fashion. As soon as we started to work together we knew this was a perfect fit. Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love.’
The collaboration has been in the making for quite sometime. In March, “Rihanna stopped to visit Vanessa Lewis [owner Bernard Lewis' wife],” a spokesperson for River Island verified. What do you think about Rihanna’s style?