Gucci won its class-versus-mass trademark battle against Guess Inc., however it wasn’t exactly the financial victory the Gucci was seeking. Gucci claims that the “midmarket”-brand Guess (low blow) has made over $200 million by knocking of Gucci’s logos with the “clear intent” to persuade people to “think it’s Gucci.” It was the Quartro G pattern with the green and red stripe that finally made the fat lady sing. After three long years, the Guess it’s Gucci battle has finally come to an end. This is not the first big brand trademark infringement case in fashion and it certainly will not be the last.
