All of my readers know my that my interests spread from sea to sea. In addition to teaching, running the website, and being a full time doctoral student…. I have an internship with American Institute for Managing Diversity. I received this to post on our Facebook page and I thought this was an interesting topic. Please share your thoughts in response to the Dove Visible Care advertisement.
Sometimes I see something I simply cannot allow to “pass” and the attached advertisement sent to me by my friend Fran is one of those things. While I doubt this was intentional (or even conscious), I find the implicit racism of perfection going from dark to light skin highly offensive. I have written [the following] to Dove and would invite you to do the same if you are so inclined.
“I was recently sent a copy of a Dove Visible care ad from a magazine with before and after pictures: the before is a black woman with a wall-sized picture of cracked skin behind her; the after is a white woman with a wall-sized screen of clear skin behind her. While I suspect there was no ill-intent, the subtle message that perfect (white) skin is the ultimate goal of using Dove offends me. This message is inconsistent with your stated goals regarding self esteem. I will not be using Dove until I know you have recalled this ad and will ask my friends to take the same action. Thank you for any information you can provide me about the development, distribution, and recall of this ad.”
What do you think? Is this a form of subtle racism?