Dove Visible Care Ad : Unconscious bias?

Hmmmm…. One ad just can’t please all the masses, but it would help if the masses had normal brain functions and some common sense (and possibly an education beyond the minimum required…. but one could only dream) I see an ad that went out of the way to please all the racial nutcases by posing 3 women of different colors and sizes. The background (for anyone with common sense) is supposed to show the effects of the cream on ALL 3 women. If you’re looking at it correctly, the “after” photo actually shows a slightly darker tint, with skin “smooth” and not cracked, the very intention of the cream. NOWHERE does the ad show an effect of “whitening”. The placement of the women has nothing to do with the desired effects of the cream, which still is somewhat “darker” in the “after” shot, simply showing a smoother skin tone. But of course, someone, somewhere, lacking the eyeful detail (and some brain cells) had to blow something so simple out of proportion. People really need a life, and an education!

I am extremely frustrated because of the idiots that keep perpetuating this twaddle and the original Facebook poster is even more of an idiot. She admits to know good and well that it was not their intent to insinuate anything or to insult anyone. Some have said that it was stupid art direction, but at no time did the original poster consider the fact that if we are all the same, the “order” of the women would never matter. Take the skin color out of the picture – just because someone “perceives” stupidity or “perceives” racism does not make it actually exist (especially in this instance). So many people want to be the “great whistle blower” and “save mankind” that they look for “proof” that does not exist (and that can be “proof” of stupidity, or “proof” of racism, or “proof” that SOMEONE SOMEWHERE has been wronged). It is so sad that logic and reason are no longer part of American culture and that most can’t see a situation from all angles and make an intelligent opinion. I guess most are glad that they have such worthy commentators as these to advise them in their perceived realities.

While I see what the Poster is trying to say, I think that the fact that there are 3 women all of differing races and sizes is awesome.
While if you really want to construe that there is “unintentional” racism here, then you will see it. I am just grateful there are women of differing race and size but Dove is really trying to get that message out there. Women of every size shape and race are BEAUTIFUL. And that is the real point here not that one is better than any other.
Just my two cents and hopefully people will see what was actually intended verses what MIGHT BE ACCIDENTALLY implied.

Are you kidding or what. Do you belive a international brand such as Dove, would be so stupid as to offend their millions of loyal black customers? Do you have any idea of
the millions of dollars this ad campaign cost. I think those who are offended by it are in real need of a hobby.

After watch years and years of advertising, I come with the conclusion that these people are not fully aware of what their doing. But somehow their “racist side” come up.

I guess they don’t check their work before it goes public.

And by the way, if you want a racist advertising, check this Nivea’s ad:
http://www.rolandsmartin.com/blog/index.php/2011/08/18/unapologetically-racist-nivea-ad-seeks-to-re-civilize-black-men/.

Claire

I fail to see this as racist in any way. With enough imagination you could find something to complain about from any advertisement.  Dove obviously wants everyone to use their product and would go to great lengths not to offend.